The new logo will drive our identity. We are an old world insurance broker, but this product should communicate sophistication, simplicity and ease of use.
Zero Deductible Advantage is a new way to look at auto insurance so we hope that the logo will reflect that.
Cuéntanos a qué tipo de público quieres llegar
Target audience is really anyone who pays for auto insurance. More specifically, someone that pays too much for auto insurance. Some demographics are . Drivers with points . youthful drivers . urban area drivers . people with newer cars..people with expensive cars.
Some target groups would be:
Young angels - 30 - 40, single-married (with no kids) - expensive cars have them paying too much for insurance
Families with teenage drivers - 30s-late 50s-married with kids of driving age.
Fallen Angels - 30-60s-single/married - paying high rates because of accidents and/or tickets.
High Risk Drivers - teens - 20s - paying higher rates because they are young.
We are looking for a logo represent our new product called Zero Deductible Advantage. It should show professionalism, and be clean, sophisticated, and new.
Tagline: More Protection. Less Cost.
This product saves money and eliminates a deductible from a customer's auto insurance. So if they have an accident and it cost $900 dollars, then we cover that for them.