The logo must be a typeface.
The logo should be fresh, classy, attractive, recognizable, and easy-to-read.
Here are some guidelines for what we are looking for in a SlimSalt logo:
Confidence: Customers must be confident when buying this product. We are asking customers to replace a regularly used comfort item (salt) for SlimSalt.
Good Health / Weight Loss: This product must convey a healthy lifestyle.
Colors and Patterns: Simple and clear. Most importantly it must be easy-to-read on the product label - It will be sold predominately in a regular salt / spice shaker type of container. Easy to reproduce and works consistently in print, web, presentations, and package design. It must display well on a white background (background color of our website), and a dark blue background (color of packaging). Maximum 3 colors.
Gender Bias: Neutral.
Text: We initially imagine a logo that has has both S's in SlimSalt capitalized, however we are open to all caps or all lower cased typefaces.
Format: Please provide final product in very high resolution. The provision of a vector file would help greatly.