We are a new auto auction facility that will be opening our doors towards the end of the year. Our auto auction is located right next to a very prominent golf course, which explains the name, Fairway Auto Auction. We plan to have much green space around our auction and hope to have it looking like a fairway.
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The immediate target audience will be used car dealers within a 3 hour radius; however, the target audience will eventually include more of the general public. We believe our demographics will be primarily male and range from 25 to 65 years of age. This group typically loves cars and a good laugh.
The design we are looking for should be fun, but classy. A cartoon-looking logo is a possibility and should include:
• Fresh, new looking cars, or trucks
• Some ties to a golf fairway or green
• Possibly a checkered flag for a winning operation
The primary theme of the log should be fun. It is important that the logo matches our fun, friendly and professional attitude and facility.
This logo will be used in several different mediums so it is important that we receive the final product in a vector version.
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