The logo should mix the old and the new, passing the message of the internet servicing the housewife.It intends to have a big highlight on a banner and the lady will "talk" to the visitors (pretty much like the monkey at mailchimp.com.
About the feminine / masculine thing: Yes it is a web site for women, but it should not have an effect of "this is woman stuff" on men... The women should feel friends with the logo, the men should feel attracted to it (not in an obvious way :P) - take a look at Lois from family guy tv show ( I don't intend to copy lois).
This work should also include color pallet, buttons, text entry elements and background for website building purposes (nothing to complex, just something that you as a designer would feel confortable to watch associated to your creation).
============== Portuguese symbols ===========
* There's a very Portuguese object that is painted with beautiful patterns and that can be used to decorate elements of the logo (apron?, ...?). Google for "galo de barcelos" (an image is also attached).
* Tiles are also very Portuguese, please check this document for inspiration: http://bit.ly/KsVCEG or google for "azulejos portugal".