This logo is for Farm Chem.
Farm Chem is all about selling farm chemicals on a retail basis online… things like herbicides, pesticides, fungicides and fertilizers. Some are organic, some are not.
We are in the process of completely revamping our retail web site and are looking for a new logo while in the process. I have attached the current logo, as an UPDATED web site framework PLEASE LOOK AT THIS SO YOU SEE WHERE THE LOGO IS GOING TO GO (though this is subject to change at this time). Overall, the color scheme of the overall web site will end up being earthy in nature…. greens, blues, browns, etc. The logo should stand out but be in harmony and synergy with the site… although the log may find itself onto a business card or a piece of letterhead at some point, it's primary use will be in conjunction with this web site.
Overall, I find the current logo to be too vertical in nature - I'd like to get it a bit more horizontal. It's also rather dull. The words "Farm Chem" should be included, but the designer is free to take liberty with a variety of ways of using it. Other images and graphics can be included in any creative way. Finally, the logo should adequately convey what it is that we do in a nutshell… I do think that the current logo does that, but I'm very open to ideas and your creativity in how we make this look.
Logo really should be *about* farm chemicals, but it should also be very "farmy" as well. It should be clean. Nice, tight, smooth lines soft textures… and probably more visual in nature. I'm thinking of some type of more direct infusion of the forms "Farm Chem" into the design.
Thanks. I look forward to seeing the results.