Fun Exotic and Luxury Car Dealer Brand

LMP Motors

No. But, there will be various sub-logos like, LMP Rentals & LMP Subscriptions so that will need to be kept in mind

It is essentially a car dealer that sells mostly hi-end autos (Lamborghini, Mercedes, Ferrari, BMW, etc). But, it also offers a rental fleet of luxury and exotic cars as well as a subscription service of luxury and exotic cars. That being said, we want it to be more playful than luxurious (no typical cursive and gold script fonts on a dark background).

Competition is carvana, vroom, and car guru. Although it is a luxury and exotic car dealer, we want it to be more playful and fun as opposed to the typical luxury logo. They engage on typical car sales but also do rentals and a subscription service (someone pays a flat fee and can choose from multiple cars to swap out during the month. This will lead to sub logos, sort of like a tagline, etc..

Their current colors are sky blue and dark gray. We are their design firm and reaching out for additional options prior to presenting logo ideas.

I should also note that we would like to stay away from anything resembling the current logo and any automobile silhouette. I have attached the current logo, which we do not like.