The logo needs to product trust. Give a clear indication that the subject is hypnosis and that the site contains the knowledge they are looking for.
Some people will be looking to learn how to be a stage hypnotist and other looking for techniques about self-hypnosis for depression. We will be building a private forum for support on hypnosis which will be a source of advice and discussion.
No cliché swirls or pendulum designs please.
The brand name will be "Go Hypnotize" and the domain: gohypnotize.com which at present is a holding page, waiting for your logo :) to start the design process.
1. We want it to be playful but not cheap or childlike
2. Nothing too elegant - or old fashioned
3. The typeface should be clear, simple and bold. A font that will work well with standard web fonts like ariel and verdana.
4. We want something that stands out. Again being careful not to be too distracting.
Please feel free to experiment with colors as the design of the site will come from the logo.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.