This logo is needed for a re-branding. I will include further information about the previous brand name as well as the logo and package design for our flagship product.
Through this new brand name, STEAMgen, we will design, develop, and sell toys and games that are educational and thought provoking in the areas of STEAM (Science, Technology, Engineering, Arts & Math). We want our toys to be engaging for the whole family, because when parents and older siblings are involved in play, younger children receive a greater benefit and learn significantly more.
Learning through play is a cornerstone concept for the STEMgen brand. Another cornerstone concept for the parent company is "When you Do Better, you Feel Better and when you Feel Better, you Live Better. One of our favorite ways to Do Better is Learning Through Play with our children."
When we first thought of the name STEAMgen, we imagined a play off the words could be a steam engine. We are not married to this idea, but think it could be fun.
Our target audience are parents who are looking for better toys for their children. Toys that are engaging, fun and educational. Toys that provide more and better stimulation than tablets, phones and other similar devices. We have donated several of our products to different local business, for example the local gym where we workout. There is a play area for the kids. When I see 4 kids playing with our toys and all of their tablets sitting on the couch untouched, it fills me with such warmth!
I hope that gives enough background as to what we are going after.
Here is a link to a short promo video for one of our products.
It may help complete the picture a bit. Other toys we have or will add to our lineup are other types of building toys, science experiment kits, drawing boards & easels, and build your own circuits kits.