Fuel Oil delivery company - family owned, high value, extremely efficient, nice trucks, friendly service. Deliver heating oil to residential homes, and do HVAC service work. This is a re-design of our current logo. http://www.greenacresfuel.com
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We're a 25 year old company with a locally recognized logo, particularly the sun shape. That "sun" concept must be retained in a new logo, although there is some freedom to be creative and put it in a different format.
Primary goal is to increase "instant" readability on billboards and trucks. Current logo has rather thin letters, and is not nearly bold enough. Aspect Ratio should be around 1:3 so it fits nicely on fuel trucks.
We need a logo that has a wide aspect ratio - 1:3-1:4 so it fits well on a long, narrow area on a fuel truck. Bold readability is key, and not too agricultural looking. That's tough with our colors and sun requirement. Use green/yellow colors similar to our existing logo if possible, since they're less agricultural associated than some.
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