The 'Crack Your Egg'-concept sounds a bit funny, and it's supposed to be fun.
Nevertheless, the logo we're looking for needs to 'radiate' the fact that we're also sophisticated, and have high standards for quality and integrity.
So we need something that stands out in being playful, while still being elegant/sophisticated.
We've attached a document with some additional visual directions (particularly with regard to the image component), and examples of things we like. Please go through this document before you do anything to get a clearer idea of the directions that we're thinking about going into.
(the document is 4 pages, but also includes images, so you'll just get a quick idea of what we're thinking about and may give you some inspiration as well...)
Here's a quick abstract of it:
We're looking for two 'components' for this logo:
- Some sort of 'image' on the left side of the logo.
- The text 'Crack Your Egg', which would be placed to the right of the image component described above.
Feel free to experiment with colors (see also section 4 in the attached document).
Finally, we would like the following types of files:
- Source files (e.g. .psd and/or .ai)
- Web images (.jpg and layered .png (if applicable))
- Images suitable for print
Thanks, and we're looking forward to seeing your designs!