We are 2 identical twins who are now running a saas start-up, offering an online budgeting application designed for marketing professionals.
Allocadia allows you to more easily plan, track, share, and analyze your marketing budget, and do it all online in a friendly + visual way. No more spreadsheets, no more chasing down information, no more painful processes. Now it’s easy for you and your team to be on top of your budget and quickly answer common budgeting questions.
Having started our own marketing services company, we kept seeing the same problem at our client sites. There were always budgeting questions that couldn't be easily answered, but answers were needed yesterday. It was difficult to simply know what was spent, let alone know more detailed information needed to make the best budget decisions.
We felt that budgeting shouldn't be so challenging, especially considering it was a core component to our roles as Marketing Managers in medium-large businesses (essentially being tasked with effectively managing a budget in order to implement campaigns that have an impact on revenue).
So we decided to do something about it, and Allocadia was built as a result.