We are selling products under a "persona" of a Grandmother who has had a lot of experience, based on her maturity, but she's also "hip" and is not old fashioned in her thinking. She does have a sense of humor, is happy and has a twinkle in her eye.
We'd like a logo - which may be in a cartoon form to portray this idea. And it doesn't necessarily have to be a picture of a Grandma, but can be. We want to become a recognized brand for any of the products which we will promote in the future, whether pet products, baby products, home and gardening products, health and fitness or electronics, for example.
Our target audience initially will be those buying on Amazon.com and demographically will be age 20-90, single or family (initially for a pet-related product). We don't necessarily want anything related to pets in the main logo but in a future product label we may want the logo incorporated into something to do with pets.
We will also use this design for all marketing-related outreach like our website, business cards and communication.