We are a startup specializing in ideating, evaluating and prototyping convergent business ideas for clients in an age of digital disruption, e.g. what are the opportunities, risks etc. when digital games are designed towards health puposes and then might become medical products that can be prescribed.
We are small, but have a pretty experienced and well-networked team mixing in-depth medical, computer science and behavioral & game design knowledge. Albeit only recently established, we are already working for large clients in Europe and in Australia, for organizations ranging from Automotive, Professional / Financial Services, Aerospace to internationally renown Business Schools.
As part of our work, we have a product, a card game, which we are using to brainstorm such convergent business ideas with clients. We wish to slightly rebrand the game – up until recently titled Deck Future Australia –into the catchier Future Deck.
For this rebranding, we are looking for:
(a) a new logo for the card deck, which will be used on the backside of each card.
(b) a new, corresponding font which we can use for the frontside of each card, which is different (the deck contains 126 cards). We would purchase the font and change it on each of the 126 cards ourselves.
(c) a new, corresponding background color or texture or (tiled?) pattern to be used on the backside of each card where the logo will be sitting. This texture might also be used on the frontsides of the card.
Overall, we would like that the ensemble of new logo, new background color and new font expresses a playful, yet sophisticated, serious, yet sometimes surprisingly innovation … a kind of convergence between play and business, if that makes sense. Last but not least, all of these will need to work with the existing design.
In case you have been wondering: no, we don’t have a CI/CD for the mother company yet, which has numerous reasons. Please note, too, that currently we have no budget to redesign each card (albeit we know this might be an option) … so for the time being, let’s please concentrate on the deck first, which can be looked at independently, as it is the deck that’s important, not the company behind it.
Next to photos of the game in action, we are also attaching a PDF of the game’s tuck box to give you an idea of the overall packaging, as well as couple of exemplary cards. Obviously, the tuck box’s background color of black will have to go, too, and be replaced with the cards’ new backside color.
In case of questions, please do not hesitate to email email@example.com (Steffen).
Thank you for your interest in helping us create a rebranded Future Deck! We are really looking forward to your input and vision.