We are about customer service and fun. We are looking for something BOLD and FUN, with our name to stand out and to have balloons and a helium tank somehow incorporated into the design. Our target audience is mostly businesses who need to grab attention for their own sales, apartment complexes, car dealerships, upscale retail locations. But many of our customers are schools or people who are decorating for functions, use balloons to announce a special event or sell balloons to make money. Our customers are usually outgoing, value humor, are interested in marketing and sales. Most of them are do-it-yourselfers who call us to deliver the tanks and balloons to them and then we show them how to make designs that grab attention or fulfill their needs and then they do the work from there on out. Most of them are repeat customers. We run a delivery route here in Southern California and most of our customers like that we come to them. They are willing to pay the money to have us deliver to them in a timely fashion and we have most of them set up on a set delivery schedule (so they do like to be taken care of ;) We provide a high level of service for our customers, delivering quickly, making it as easy as possible on them (we wheel equipment in and set it up, show them how to use it and they do the rest). When they are having larger events and don't want to do the decorating, we provide upscale decorating for them, creating arches, columns, even made-to-order, original designs such as balloon volcanoes or balloon sculptures. We have many photographs on our website at http://www.heliumtanks.com. We would love to have a cluster arch spiraling over the design, or through the logo somehow. We are pretty innovative and creative, bold and service oriented. Our customers usually value that we provide a high level of service, quick deliveries and that we do a lot of the heavy lifting and make it easy for them. They like to be educated; we instruct them in how to use the equipment, how to decorate with it to get the attention they want, and we have videos on our website on how to do the more difficult designs. Many people interested in how to start a balloon business visit our site and use it for information for start-up as well.
Words that would describe our company: bold, fun, accomodating, efficient, creative, innovative, adapting to change, simple, strong, customer centered.