I RAN YOUR DESIGNS PAST MEMBERS OF OUR BOARD OF TRUSTEES.
THEY DON'T SEE A WINNER.
SO LET'S TRY THIS: PLEASE TAKE A LOOK AT Wax Horse PDF I HAVE UPLOADED FOR YOU.
One of our board members was on the marketing team that developed this AD for Maker's Mark. That's a bourbon.
A horse really doesn't have anything to do with making liquor, but it has a lot to do with Kentucky. T
The creatives took the drip-wax look that Maker's uses on each bottle of bourbon and morphed it into a galloping horse.
There is a reasonable chance that when someone sees the Wax Horse, they'll understand that Maker's Mark is bottled in Kentucky.
Put your talent to bear on this idea; create a simple design that communicates strength, passion, movement, freshness, etc.
One of you is talented enough to draw a horse in such a way that it's mane forms the border of our state that we share with Ohio, West Virginia, Indiana, Illinois, and Missouri.
When you come up with THAT look, I believe our board members will be justifiably impressed.
May 9, 2014