Customer Demographics: US, Female 18 - 30 primary (we believe)
However, our initial focus is on the tech / investor crowd as we are raising funding and looking to hire developers, so 'hipster' appeal may be positive.
We are very keen on characters as our technology is based on emotion simulation and we have a heritage in animation.
No '2 color swish' type designs please or anything we can auto generate for $10 ;)
- presenting / recommending search results / content to show you what is most emotionally relevant to you and you only.
- What you find satisfying is not what others find satisfying
- We 'translate' others emotional ratings into yours
- We emotionally 'value' products and services to show how you might emotionally value them
Imagine a 20 year old girl is looking for a dress. There are thousands to choose from. If she searched for "Red evening dress" we can order the results so that the ones that are most emotionally satisfying are shown first. If our customer was an anxious type of person we might show them items that were well known, popular, not 'risky' but safe etc.
Bonus for having a logo that makes a great iphone app type icon (or can be arranged to fit in a square).
-> Interesting but too simple and colors too bold : http://stocklogos.com/logo/girlshopsglobe
-> Interesting but not stylish enough : http://stocklogos.com/logo/lara-coupon
-> Characters we may use within the application : http://graphicriver.net/item/busine…thor=e5302