The winning logo design for SLIX, an innovative line of men's undergarments, will be bold, masculine, classically simple and memorable. Design a stylized version of the brand name SLIX and a readily identifiable symbol.
The logo must be sophisticated, yet bold, and demonstrate the wearer's quiet confidence. It will be edgy, but refined.
The complete logo design will be used on the garment and hang tags, website and promotional print materials.
My target demographic is 30-50-year old U.S. professional men. These are not to be marketed as athletic garments, however, they can be worn as such.
The logo will inspire men of the world to think of themselves as Daniel Craig (007) - A winner, always at the top of his game, a step ahead of others, gets the girl and spoils of victory, all without breaking a sweat. Men will feel strong, empowered and desirable when they wear SLIX.