My goal is to get more people engaged with the ocean, specifically diving, and more specifically freediving. When people engage with the underwater world and get to know it better, they want to take care of it more...so the more people who get in the water, the more people who will conserve it. However I don't want this to be a doom and gloom conservation message, I want it to be a fun, playful message that invites people into the ocean, and that showcases both the ocean itself and the people who interact with it. The slogan Just Get Wet also applies to being adventurous, and taking risks both in the ocean and in life...instead of thinking about diving, starting a business, whatever, sometimes you have to just dive in and get wet. So if there's a way to incorporate the bold, adventurous aspect I would like that too.
Similar brands I like are Salt Life, Salty Crew, Uncharted in Rincon, Puerto Rico, Patagonia, and Just Keep It Wild (just found them). I eventually want shirts that have awesome designs with funny slogans as well. I also want it to be able to target men and women equally, as many outdoor apparel companies, especially surfing/diving, appeal more to men.