What we're looking for is a true multipurpose logo that makes a strong and striking impression that is also clean, readable, and modern (but classic enough to stand the test of time). The suggestions included are just that -- we're open to a variety of styles that align with what has been said above. Please be sure to read on below for more information on the style guidelines that AAP has recently instituted for the organization. The REVERE Awards logo should fit with AAP's new visual identity but doesn't need to mimic it exactly and is allowed its own unique design.
This logo is in a unique situation because this competition is a program run by the Association of American Publishers (AAP) PreK-12 Learning Group and as such needs its own unique visual identity separate from the organization itself.
We want a logo that will set us apart from other competitions and that will become immediately recognizable. However, our previous logos lacked the organization's name, which made them unidentifiable when they were found outside of our own website, social media accounts, etc. As a result, we would like a logo design that will allow us maximum versatility and flexibility -- to use on our website (e.g. as the REVERE Awards only), Twitter/Pinterest/social media (a small avatar/icon), and as a digital seal that can be put on websites, books, magazines, etc. that includes not only the competition name, but also the organization (e.g. includes REVERE Awards and AAP PreK-12 Learning) and that can look good online, in presentation form, on posters, email templates, etc.
Examples of the current REVERE logos on our website and Twitter page are included to show a general example of what is currently up. AAP recently updated its visual identity, and samples of the new logos as well as our new style guide are included below as well.
Program logos that include the organization's name should use the new organization logos provided OR create/suggest/leave needed space for the logo to be added in later. We ask that designers read through the style guide to understand our parameters more fully.
We also need a logo that can easily turn into a digital seal when needed. A screenshot of last year's seal is included next to the digital seal of another industry competition. The old REVERE seal is on the right and, as stated, lacks particulars about where the program comes from. We like that the lefthanded seal looks more modern and that it mentions the organization (SIIA), so anyone coming across it will know who gave the award and their name to search for more information.