The logo should be simple and clean while conveying the dichotomy of the two diametrically opposite portions of the brand.
the "zen" side = simplicity, serenity, calm, relaxation
the "bunxious" side . . from the back portion of rambunctious = adventure, excitement, chaos, exploration
I'd like the tagline "inner stillness. outer adventure." included in the logo.
I'm drawn to simple fonts such as the Sansation family but I'm extremely open to other fonts.
I like the look and feel of all lowercase but would be open to other ideas.
The Color Palette file attached has a similar color scheme to what I'm drawn to for the brand. Again, other creative ideas are welcomed.