Muligan is a golf brand for those who don't take them too seriously at this sport.
It targets occasional young players (25-45 years old) who do not recognize themselves in the snobbish and old-fashioned practice of the sport, but would rather favor the friendly and sharing side of the sport.
Muligan will be a digital portal with:
- An online shop selling lifestyled golf apparel all personalized with the Muligan logo. The logo will be put on tees, caps and other goodies.
- A satirical blog (like the Onion - https://www.theonion.com/ or Le Gorafi in France http://www.legorafi.fr/) dedicated to Golf, showcasing in a humorous way all the drifts of the sport.
Need a logo that is clearly identifying the brand and make it a signature.
should be modern and dynamic
could link to Golf without using visual elements of it (balls, clubs, player…)
should be different than all classical golf logos
the “M” of the brand could be stylished to be recognized as a standalone but the logo will have to display the full “Muligan” name
has to be easy to embroider on apparel (tees, caps...) and printed on golf balls (small surface)
avoid the green color that is often too used in the golf industry
could use the blue/white/red colors to refer to the french origin of the company/brand like “Le Slip Francais or “Fusalp” (attached file) but this is not a must.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
modern, brand easily readable
Origin of the name: Mulligan
Def. (according to Wikipedia)
A mulligan is a second chance to perform an action, usually after the first chance went wrong through bad luck or a blunder. Its best-known meaning is in golf, whereby a player is informally allowed to replay a stroke, even though this is against the formal rules of golf.
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