Yes indeed - we currently have a website http://www.gopromotional.co.uk - here you will see what we are all about - the general feel etc. etc.
We need a logo to suit the kind of industry we are in.
The name Gopromotional in itself denotes 'action' 'movement' 'positivity' Go... do something, make something happen, to do it NOW, get on with it etc. etc. it is a 'driver' and motivational word.
We currently use green purple and grey as colours - HOWEVER I am looking at changing potentially to a dark blue and lime green colour scheme.
• The website is not been redesigned in terms of layout or structure at this point so the logo needs to fit the current website style.
• I don't think we need a strapline on the logo as the name in its self says exactly what we do - the current 'always on target' means nothing really and I don't like the target disc we have it is meant to look like a target board using the style of drawing pins which we do reflect through the site - but I am not worried about those either.
• Maybe we could do something with the G so it could be this is like in a round circle at the beginning of the logo so the G becomes a brand element we can use on its own going forward where we do not even have to use the rest of the name - the symbols become are stamp and branding etc. (example Mcdonalds just have an M) or Pepsi just has the holding graphic which is synonomous with them.
• We as an organisation are also about 'people' - companies communicating with people using merchandise as a vehicle it could be we have a holding graphic which gets that message across. Our products are meant to enthuse interest and excitement in other peoples brands etc.
We do not want to pitch the company at the 'bottom of the market' where price is the only deliverer so the logo has to reflect 'quality, corporate, trust etc.' Price driven websites will always go for cheap looking logos - we want our clients who are across the spectrum eg small companies right through to big brands who are willing to spend eg 50k plus with us to have confidence in us - we do not meet customers so the only way of portraying this is via the visual medium of the internet. If you are to spend 10-20k with a company and not meet with them then you HAVE to have confidence and the first port of call is how our website looks, the impression it gives out the imporantly the logo which has to do all these things.
I hope the above helps - I sort of know what I am after and the message the logo wants to deliver but I am afraid I am not a designer.... Lol !!