The Gourmet Trekker aims to provide food products both online and in boutique retail stores that are high end, quality, non-perishable foodstuffs that are not readily available in Australia, or are unavailable all together and at a reasonable price point.
The items will be packed beautifully, sustainably and simply with an emphasis on natural and real packaging avoiding plastics where possible. Although not all our products are “Organic” there will be a big focus to source organic, fair traded and natural products where possible. A lot of products that we are sourcing are “Organic” without the use of modern large scale pesticides or herbicides however legally we cannot label the products as such as it would cost too much for these small scale farmers and producers to obtain.
Part of the philosophy of The Gourmet Trekker is to give back to the community both locally and internationally through development programs to help farmers and small scale producers. The Gourmet Trekker aims at purchasing from small sustainable suppliers where possible.
The Gourmet Trekker considers itself to be a sustainable company with a focus on fair business practises, honesty and integrity, involvement of local community and giving back to the source product community.
The demographic that these products will target are people with a strong focus on sustainability however with a high disposable income. The company is not just selling products it is selling a lifestyle associated with travel, exotic foods and beautiful but sustainable products.
A key to The Gourmet Trekker’s success is the development of an online shopfront which showcases the different products with information on each product. The website is going to be simple and efficient to use. A point of difference with our website will be telling the story through The Gourmet Trekker “blog”. The Gourmet Trekker writing in the third person, will blog about their travels and products that they have found on its journey.
The Gourmet Trekker target audience is considered one of the largest demographics in inner city communities. LOHAS (Lifestyle of the Health and Sustainability) is considered our main target audience with their focus on sustainable living and their values and sensibilities. LOHAS are considered consumers of new aged goods and services with a focus on sustainability and health but with a relatively high disposable income. Some of the target audience values associated with food items include:
• Locally grown and sourced foods
• Organic, natural, fair-trade and ethically sourced products
• Products that help local communities
• Green and sustainable packaging
• Sustainable or Ecotourism “Travelling”