This is an international trading company in recycled plastics. We buy recycled plastics from the United States and sell to China.
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Our audience is primarily mature, older (30 to 60 years old) business people (mostly male) who are our suppliers. They are owners or sales managers at processing plants for recycled plastics.
Our secondary audience are customers in China who purchase our plastics for manufacturing.
Our goal is to create a brand that communicates our company to be trustworthy, reliable, easy to work with, and effective at problem solving. We want our audience to identify with us, and to be proud of our partnership. We also want to communicate that we are a company that believes in environmental stewardship. We want to differentiate ourselves from other trading companies - we are more reliable, our practices are more streamlined, and we "speak the language" of our target audience and share their goals.
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