Please pay attention to the design examples we have selected and note the subtlety in their designs. That's the type of look we'd like to achieve.
We would like to stay away from imagery that is often overused in children's charity logos such as figures of children, hearts, and hands. However, if you have a compelling design we are open to them. PLEASE do a search of children's charity logos before submitting a design with any of these elements and you will see that they are overly used (https://www.google.com/search?q=chi…81&dpr=0.9).
A new idea we had was incorporating a cape or a silhouette figure of a child in a super hero stance (think Superman). We like to think of our kids as courageous super heroes.
We are also open to animals and mythical creatures that represent courage. We'd prefer they be more on the mature side versus cartoony.
We would like to go in a direction of a type-based logo and it is very important that we can pull out the “enCourage” part of it to use in branding our programs. We will be pairing “enCourage” with terms such as “families”, “smiles”, “comfort”, “laughter”, “play”, “bravery”, and “healing”. (PLEASE NOTE the spelling of enCourage).
Our programs include:
Escapes: Our Escapes encourage families, by creating positive memories for parents, children, and siblings through carefree, stress-free activities.
Hospital Happenings: Our Hospital Happenings encourage smiles by bringing an array of entertainers – from clowns and musicians to caricature artists and magicians – into the hospital setting.
Bears: By giving hospitalized kids a warm, cuddly companion to help them through their stay, our Bears encourage comfort in an otherwise clinical setting.
Clowns: Our Clowns encourage laughter in the place you least expect it – a hospital pediatric unit. Their tricks and charms lift the moods and spirits of children of all ages – even the know-it-all teenager.
Tablets: Loaded with games and applications, our Tablets encourage play in the hospital environment – both regular and medical.
Care Rooms: Our Care Rooms encourage bravery by turning what is often the scariest environment for a hospitalized child – the treatment room – into an engaging and warm setting, allowing the patient to face painful and uncomfortable procedures with strength.
Pediatric Hospital Support Program: By providing funding to our pediatric partners, our Pediatric Hospital Support Program encourages healing by allowing them to implement their most critical and crucial programs, addressing the unique needs of their patients.