"Green Meat“ is the name for a new company, not just a product range or service.
We produce/distribute meats, mainly sausages (talking original German Bratwurst) and cold cuts.
Our mission is to use the best quality meat for those, the good cuts - not the throw-aways.
Instead of preservatives and phosphates we use traditional butcher methods which involve no additives at all.
The sausages for example contain meat, salt, pepper and onion - nothing else needed.
We are here to make a difference - delicatessen most time don’t go hand in hand with natural quality and organic often still lacks the inspiration in taste. We aim to close that gap.
It is a small family business - no mass produced industry brew from a conveyor belt. It shows in our ingredients, but also in using old, traditional breeds.
We are a niche product - Better to have meat less often - but in the right quality:
# High Quality
# Exceptional Taste
# High priced
We chose the name „Green Meat“ because there also will be a lot of products containing wild herbs for flavor and - for color - spinach, which gives them a distinct green color.
Our customers range from the person having a BBQ at home to those in Catering, Restaurants or Hotels.
Normally BBQ attracts a lot of men, but due to the green versions almost containing as much vegetables as a small salad a lot of women are keen on it, too.
### Our Image ###
Imagine a young start-up company.
The buzzwords are Foodie, Gourmet, Fresh, friendly, close to nature, tasty. But also authoritative - we now what we are doing - we are not esoteric about it.
We are selling food - you still do that by emotion - the first impression counts and one as only one chance for it.
### Form / Shape ###
Preferably the logo consists of the words „Green Meat" plus some form of icon, which recognizably stands for itself and tells the story or adds to it. Give it a natural flow.
### Color Scheme ###
The focus should be on natural colors.
Mainly Green, Blue, Yellow/Orange/Brown.
Also it might be great if it works on a green background - in that case the logo itself could use less of the color.
Anyway - keep it on the low - a smaller color pallete might be more.
### Usage ###
As the logo will be used for the company it will appear on everything - from the product packaging, website, stationary, promotion material, trade shows to videos.
It should also work as a flat/one color or as a black and white version.
### Data ###
As scaling is essential to the different forms of usage we require vector data. Preferably Adobe Illustrator .ai/.eps or similar (Adobe Suite is present).