This is a logo for a hot sauce company. The text should read "Grinn & Barrett Hot Sauce", stylized with an ampersand (even though I wrote "and" in my mockup). It will be printed as a black, white, or red silhouette and applied to clear 16 oz. "Boston round" glass bottles filled with an opaque orange-colored sauce and closed with a plain black cap.
A winning design will evoke unabashed grit and vintage craftsmanship. If Steve McQueen kick-started his motorcycle with a pack of cigarettes rolled up into his shirt sleeve on one arm, then this logo should look at home tattooed on the other. It should engender toughness without irony. Take me back to the Old West, whose pioneers shaved with the same knives they used to skin wild boars. Show me the unbegrudging self-reliance of a World War II factory floor, or the temerity of Washington crossing the Delaware. Convince me that this sauce was born in a bramble bush, grew up working the land, and still uses its grandfather's wrenches.
I've attached a mockup logo. I am looking for something similar in look and feel to my mockup, but cleaned up and done right. A pepper that’s even more devious-looking might be nice. Google "ghost pepper," and you'll find a crooked, gnarled fruit that looks to have been weaponized by the devil himself (which it may turn out to have been, after all).
My original inspiration was the idea of an old-timey tattoo, like a sailor's "mom" tattoo with the heart and banner, but the heart replaced by a ghost pepper, and not cartoony or ironic. I quite like the idea of a pepper wrapped in a banner, but I'm open to being surprised by something else. It it resembles anything from the horror show of a collection at tattoojohnny.com, you're doing it wrong.
A nice bonus feature would be the ability to incorporate the name of the specific hot sauce that will go in the bottle (e.g., "Just Peachy II," "Gettin' Figgy With It," "Gosh Tang It"), but that is a secondary objective.