Thank you for potentially taking on this project.
We like the current logo, but since our mission is expanding we feel it is a good time to revise the image/branding of the company. That said, the team hasn't come to consensus on exactly what direction to take this. We are really leaning on your expertise and guidance.
Some thoughts to consider...
* The design does NOT have to include an actually sock. And if it does, the sock/socks can be stylized or very subtle.
*Perhaps a different font; each letter doesn't have to be a sock. And actually, although sock drives and distribution will always be a big part of our company, as we grow it won't be the sole focus any longer. And so maybe it's time to have a more "neutral" logo?
*Removing the periods between the letters may not be a bad thing?
*We do want to keep the acronym and phrase together, but are open to arranging them in new ways.
*We like the blue/green combo but are open to different combos and/or variations of the current blue and green.
I hope this helps and I didn't write too much. Also, if further detail is helpful, we're happy to provide it.