The Redhead Hotel is going to be a 3 star property here in Tobago, which is in the Caribbean. When finished, it will be THE location on our island for Jazz, Spoken Word/Performance Poetry and other events, that will draw a group of people who one would consider to have sophisticated tastes.
As well, the location of the actual property, is nearby two of the most popular beaches on the island. The name is a take off of my grandmother, who was a redhead herself, but more importantly, its significance lies more in the fact that we believe that when opened, we will be that rare place on an island that is starved for more elegant offerings in the entertainment arena.
So, to some extent, the terms, "rarity, uniqueness, specialness" would all be terms to use (if only those were all words). Redheads are rare and so will we be.