You are welcome to use all the information below for your work. However, you are not limited or obligated to use any recommendations! You are totally free :) We are excited to see a creative logo! We are planning to work with winner for our further branding needs.
INFORMATION ABOUT "LOCCA" BRAND, MARKET, PRODUCTS SERVED
Please note that we are selling not only Asian oriented cold tea beverages(including bubble tea, iced tea, slushes) bur also Spanish oriented Churros. (with ice cream, fruit and topping combination)
There is a common color scheme of brown, black, yellow and orange in the churro market. There is no one design standing out from the crowd. There is an opportunity to be completely different and unique in this sector around the conscious or colour positioning. We want to create a personality behind the brand by focusing on message pillars of Colorful, Cool, Fun and Smart. The brand personality would need to fit with the logo design. Compliment not complicate. We do not want to use "loop" shape-it has been using from one of our churro competitors.
Our brand name is LOCCA. There is no special meaning but inspired from LOCA which means “crazy” in Spanish.
Please note that we don’t sell hot tea.
LOCCA brand tone of voice. We aim to be : Colorful, Cool, Fun, Smart
-How a logo would look like compared to the competition whilst/ clearly creating a new position:
a)Think about health
b)Tea and churro comes first
c)A little something sweet
Options of how to visualise the brand whilst keeping a modern look and feel:
1)Introduce the color pallet of Spain
2)Using a modern fresh design feel
3)The paint or faded print effect is modern and very on trend in logo design
4)This approach feels youthful and could potentially attract a young consumer attract
5)This design approach could fit well with either the color or conscious brand positioning.
Please see attached market appraisal with answers to our final questions to marketing team.
Using the core Spanish colour themes which reflect not only country of origin but also in the product delivery. Spanish color palet may include colors with HEX Codes: #FA1E44 #FEC925 #C9E3DB #5AB190 #00B4EB
Thank you being part of this journey!