We are a same day delivery service. Retailers of all kinds (anything from Whole Foods to Home Depot to Amazon) use our services to have on-line purchases delivered to their customer's home or place of business within about an hour, or during an hour long window of the customer's choice. A faster, more modern cross between a typical courier service and UPS/FedEx. We are only in the US, and only operate in large metro areas. We don't generally deliver large things like appliances or furniture. We do deliver things like a grocery order, printer toner, laptops, cell phones, power tools, pet supplies, etc.
Generally people who want same day, or instantaneous delivery, either are in a crunch, their time is worth to much to run a simple errand, or they just enjoy the luxury status and instant gratification of getting something so quickly. The cost of the service varies, but typically ranges from $20 to $50, usually comparable to what you'd typically pay for next day delivery. Due to the cost though, the recipients of the goods usually have more disposable income, are very comfortable with online shopping, have high customer service expectations (think Nordstrom's or Nieman Marcus), and generally in the late 20's to early 40's.
Our name is purposefully a play on the word slingshot, as we are a fun, vibrant, young, modern company. We need to convey a serious side of professionalism to gain the trust of large companies like Whole Foods/Home Depot, but we also want to project a cool, hip, slightly playful vibe at the same time to attract their customers to try our delivery services when at the check-out page of their websites. Our ideal logo will strike a good balance between these requirements.