I almost know what I want.
I want a multicolored logo where the letters look like gummy candy. Delicious. Translucent almost.
For colors, THIS logo has the most delicious looking colors.
Yum! It has an almost rainbow effect. Whether we have rainbow or not, I don’t care. I just love how sticky and gummy these letters appear to be. (Although the font is not ideal). I could EAT THIS.
For the FONT: I’m thinking something more rounded that looks more like gummy candy. When I search fonts, I tend to like the results when I search “balloon” or “bubble,” although once I start playing with them in illustrator, I don’t tend to like any of my results. It’s probably cause I’m not a professional though. If I don't want to EAT your logo, I won't want to BUY your logo. Actually, that may not true. I just thought it was funny. Are you kidding me? Hilarious. Yum.
I pulled out some various gummy looking logos online for inspiration:
My favorite in here is the Gummy Bears logo, although it seems a little too 90s. The colors are not as vibrant. I don't want to eat this logo.
And HERE are some competitive company logos:
I’m open to the insertion of a character or object or whatever. I like the simplicity of the sprout, hopster, and toca boca logos and I’m afraid that the gummy looking text will be too complex for additional objects . . . but the fuzey logo definitely worked with a character, so I’m open to whatever you want to add. If a character, I’m assuming it would be a gummy character, but not a gummy bear. I’m not too worried about it though, because our company can always add this to the logo later. I’d rather memorable text-art.
Finally, we’ll need a version that has an optional “animation studio” under the logo. Probably single color? Should be pretty boring, right? I don't need to want to eat the "animation studio."