WHO : Circe and Calypso is a a start up venture, offering the Ultimate Goddess Guide to Hair Extensions.
WHAT : Our online offering includes :
1. Directory of hair extension companies, stylists and shows;
2. Pro and user submitted reviews;
3. Wiki with pro and user submissions; and
WHY : There doesn't exist a comprehensive repository for the rapidly growing industry of hair extensions. We seek to eradicate the leg work required of women seeking hair extensions products and stylists.
CULTURE & PERSONALITY : Chic, polished, savvy, accessible and entertaining (and a little sexy doesn't hurt).
Cuéntanos a qué tipo de público quieres llegar
Women. All demographics. All ages.
We'd like to see two approaches :
1. Minimalist. If this approach is chosen, we expect a truly inventive means of integrating hair and/or a Grecian theme into the logo without fuss.
2. Whimsical. Inspiration - Integrate the concept of two Grecian Goddesses one of whom weaves her own hair on a loom, the other holding a cup of magic hair elixir. Illustrations encouraged. If this approach is chosen, we expect an image that is potent.