Universal is a pure start-up trying to redefine the hair industry with high fashion without over the top prices in a modern and stylish setting. Each Universal salon will specialise in 5 of the latest season's fashion styles and offer consistent quality across all staff and outlets.
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This is a start-up venture which has already commenced with 2 location, but has not done any branding at this stage. We want modern, sophisticated and stylish but also very simplistic. Universal can be summed up by describing it as modern simplistic, latest fashion trends and consistent level of quality and service. Our market is women 25-54. The salons will be aimed at mid-market. They appreciate fashion but in a more understated way. Three words describe Universal: fashion, design, style.
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