KEY WORDS: SUNNY & PLAYFUL!
Our national Happier Sweden campaign challenges people to create a WARMER, more CARING society and everyday life for themselves and everybody else.
Campaign will be massive and based on a website, interactions with Facebook, Twitter, public websites and national newspapers. A fundamental part of the site will be challenging others to do great things (Paying it forward) and we are expecting large media coverage so logo will be largely exposed in Sweden.
Listen to the Carter family - we LOVE them and this song captures what we want to communicate:
Be the change you want to see. RIGHT NOW.
Focus on the POSITIVE.
ENCOURAGE yourself and others. Convert to a complaint free life.
Lavishly SMILE just because it instantly makes everybody feel better.
INSPIRE, INCLUDE and RESPECT everyone around you.
Take responsibility. Change your life and Sweden forever.
The campaign website will be the center of inspiration and MAKE THIS HAPPEN.
DESIGN our CAMPAIGN LOGO and contribute to a happier world. GO.
We are not associated with any religious or political organization.