We are creating a brand that will sell products to women. These women are working, tend to be business owners, higher level managers, have an entrepreneurial style, tend to absorb stress, work hard, manage people, and all around tend to carry the largest load or share of their company and professional duties.
Our line will carry coffee mugs with inspiring slogans, notebooks with empowering slogans, tee shirts with affirming text and any other super clever and useful product for the everyday woman that needs inspiration, empowerment, affirmation, motivation to make it through the work day.
Our brand is targeting women business owners with gross revenue of $1,000,000 million dollars and up along with women in the United States that earn $80,000 or more in a calendar year.
We are going for the educated, stylish woman, elegant, and sophisticated.
We are focusing on a woman that has a team around her and that is willing to inspire not only herself but her team.