Health Experts is a new health & beauty eCommerce website targeted at all those looking to improve their health, wellness, and beauty through nutraceutical supplementation and the purchase of personal care products. The site may expand to children's health and pet health in the future. The site will present a panel of experts (MDs, PhDs, nutritionists, nurse practitioners, wellness coaches, veterinarians, estheticians, cosmetologists, etc.) with curated health & beauty advice and editorial content.
The target audience is likely going to be predominantly older (Baby Boomers / retirees -- 50+ in age), both men and women. The site will carry 20,000+ SKUs, so in reality the audience will be broad: young men looking to build muscle through sports nutrition supplementation, parents looking to maximize the health of their children, pet owners who want Fido to live longer, and everyone in between. The brand mark needs to appeal to a general audience of adults.
The site will be HealthExperts.com, so we're curious what different variations of the brand name in the logo will look like -- some as HealthExperts, some Health Experts, and some HealthExperts.com. We are undecided as to which brand presentation makes the most sense, and the logo will be a large component of that decision.
Words that come to mind to describe the brand: authority, trust/trustworthy, legitimate, reliable, world-class, premium, complete/comprehensive, caring, smart, professional, dedicated, safe, wellbeing, friendly
Competitors include: vitacost.com, gnc.com, nutrasource.com, vitaminshoppe.com, vitaminworld.com, luckyvitamin.com, bronsonvitamins.com, newvitality.com, swansonvitamins.com, and healthydirections.com