We're a small company, looking to create a youthful, vigorous brand. Two mid 20's young professionals, one an admitted lawyer, another a practicing dentist, we both studied a long time to work in our respective fields and have both become disillusioned with working life, not that we hate our jobs, we just hate the 9-5 grind.
Both of us want to follow something more related to our passions, which both being very health conscious, involves health products. We want to basically sell something that WE as young healthy people would buy. And inspire people at the same time.
Don't panic though, we're growing as a company. I mean, we just got a pot-plant. And all successful companies have those in abundance. Right?
We sell healthy green tea based consumer products, and are expanding our lines gradually
Our key brand messages are:
Ultimately this is a company that is a pretext for making money and having fun. So the brand should be about that, but also have a touch of edge and distinction. This is not a crass or cheap brand.
We can see the brand expanding into other lines (well, that is the vision) and become a brand that ultimately is not associated with a particular product line, but with a way of life.
I want to be healthy, I want to look after myself, I want to have fun. This is what Quay is about.