I design and create handmade soap, candles, body scrubs, lip balms, and other toiletries with natural ingredients, that are suited to people with allergies. I want clients to enjoy their bathtime experience every day when they use my products.
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Demographics is people with no children, or able to afford to spend money on themselves. Probably women in the 20 - 30 age bracket and then 45 - 60. I am going to make gift boxes which will target men to buy for women. People who want to support the handmade cosmetic industry, have allergies, location - Australia. I guess they will be educated so they can appreciate the ingredients and effort that goes into my products.
Values - supportive of handmade industry, natural ingredients
Behaviour - enjoys indulging themselves with these types of handmade products - regularly.
Slogan - not sure just yet. Current one is "a truly luxurious experience", but I want one which says they deserve to indulge themselves everyday or something similar.......
The names of my products have leanings towards food. E.g Passionfruit crush, Vanilla Addiction etc. Fun and food related (so therefore - Almost Edible and good enough to eat!
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