Alpine Search and Rescue Victoria are an experienced group of backcountry skiers, mountaineers and bush walkers skilled in search and rescue who are called out to look for lost persons in alpine and bush areas by Victoria Police as part of Bush Search and Rescue Victoria. Detailed information about our organisation can be found at http://www.alpinesar.org.au
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It has been determined that our current logo (refer to logo on website http://www.alpinesar.org.au ) does not clearly convey what our organisation is and does. Our current logo text is difficult to read and the imagery does not instantly convey our purpose. On searches, we can operate in extreme environments ( night/fog/snow/rain) and as such our logo should be designed in such a way as to maximise visibility and readability when attached to our jackets/hats/beanies/packs etc. Our new logo must convey a simple clear message of purpose, skill, professionalism and specialisation. There are three "styles" of design that we will consider.
1 - Our name combined with a simple graphic ( variations of logos such as SES - http://WWW.SES.VIC.GOV.AU OR CFA http://WWW.CFA.VIC.GOV.AU
2 - Text based design only (our organisations name) with emphasis on style and use of font - remembering the logos primary use is on our outdoor clothing/gear - jackets/hats/ beanies/ backpacks and as such must easily be applicable to all.
3 - Symbolic design utilising alpine images and first aid cross with our name incorporated ( improved variation of our current logo)
At this stage of design we regard colour selection as a secondary consideration, but will consider suggestions. We will spend more time directing colour once the primary designs have been established. Introducing a REFLECTIVE ELEMENT to our logo when used on clothing and gear is of interest to us due to the environments we operate in.
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