The logo should have an upscale nostalgic feel with the ability to pull logo treatment for brand placement. A recognizable icon tying to the brand is imperative. A hook or fishing related element is desired. Think Tommy Bahama laid back with a bit of an edge. Primarily clothing and private label branding so a recognizable icon is needed, but a fully spelled out version is needed as well. Much like the Ralph Lauren Polo Rider, the icon that is part of the logo treatment will be a mainstay on all apparel.
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Logo should have both compelling font treatment for BaitBaller and stand alone element that represents the brand, which is higher end Angler apparel. Vintage, retro and hipster styling cues are nice but really just looking for a clean Tommy Bahamaesque feel. The images I attached are just some rough sketches and ideas, but in no way a direction the design has to go. The hook with the eye resembling a fish looking down at the hook is an example of a hybrid element that in corporates two fishing ideas with the presence of a B. This works as a stand alone element, but would prefer it to look more polished and less cartoon in nature. I have added a slightly modern version as a reference so that you don't think you have to commit to a script font.
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