We are a 23 year old family business, that has grown over the years from a small bulk food store into a large health food store. Now that the business is moving into the second generation, we would like to update the look of the business to attract new younger, sophisticated customers and clients...while not scaring off the senior customer base we already have established.
We sell vitamin, homeopathic, and herbal supplements, sports nutrition products, eco-friendly household cleaning products, eco/health-friendly personal care products, allergen-free packaged foods, fresh bread/baked goods, herbs/spices, and a large selection of bulk foods including nuts/seeds, flours, baking ingredients, and more. We also have two offices within our store where we offer nutrition counselling, food sensitivity testing, and ionic cleansing footbaths.
We try to cater to all the needs of a "health-concious" consumer, while still having a varied enough stock to interest the average person as well.
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"Basic Bulk &" should be smaller than "Natural Foods". We definitely want Natural Foods to be the focus of the 'logo'. A small emblem at the worked into the logo, that we could separate and use as branding within our store would be excellent.
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