Help The Benefits Supermarket with a new logo

The Benefits Supermarket

Employee Benefits & Insurance since 1978. Types of insurance are: Group Medical/Dental, Senior Healthcare Options (for Medicare eligible persons), Long-term Care, Disability Insurance & Annuities.

We're focused on the NY City Metro Area and are based in Oceanside, NY (Long Island).

Even though we are a very professional Insurance Agency, I'd like the logo to be sharp/cutting-edge & intuitive. The point of the new logo should be that we deal with many types of insurance products - that's how we came up with the supermarket concept. Our existing logo is good but I always felt it could be improved upon. Maybe just working from the existing logo by simplifying the cart, possibly adding a little color-accent with a more cutting-edge cart?

Also, people sometimes think we are a "Supermarket" rather than an Insurance agency. If we could develop a logo that subtly illustrates an Insurance concept with multiple products within some sort of a conceptual Insurance shopping cart? Please include the words: "The Benefits Supermarket - Employee Benefits & Insurance Since 1978" if possible.

I've included a copy of our old logo AND a POTENTIAL (but not definite) idea for our new web-template. Thanks!