Slogan: "Be You. Confidently." Does not need to be incorporated into design with words, but with concept/emotional feel to design.
Demographics: mostly women, some men; ages 20s - 40s mostly, some 50s; youthful and spirited; new aged minded; healthy; open-minded; wanting to better themselves; want more meaning and passion in life; value self-expression and environment and life balance; local to SF bay area as of now, but might expand later so want to keep that in mind for logo; interested in art, dance, music, travel, yoga, connection to others, standing up for oneself, love
Design concept: A confident black sheep. Want just a black sheep to start, simple, to the point. Might need the same sheep to be incorporated into other graphics later, such as multiple sheep, etc. Want it to be cute and fun and spunky but not too childish as this service is for spirited adults. The emotion of the sheep needs to resonate with me.
Open to incorporation of letters or name of company with sheep if it works. Need strong brand, so that this is "just another sheep" -- needs to stand out.