Blinkie Value Proposition
1. Cut your grocery bill in half with the best sale and coupon matchup data around, right in the palm of your hand.
2. Let money saving experts do all the hard work for you, as they hand selecting the best deals and coupon matchups each week.
3. Build your shopping list around the best deals and coupon matchups right on your smart phone, and share with yourself, your spouse, and your friends to help them save more too.
Words that Describe - Helpful, friendly, encouraging, positive, upbeat, festive, life of the coupon party, approachable, knowledgeable,
Demographics of Target Market
Head of household grocery shopper
Shopping for 3+ people
Has 30-60 minutes a week to invest in grocery planning
Looking for ways to save money and time
Please notice that the criteria above lead us toward women roughly 25-45 with kids. We expect about 80%-90% of users to fit this profile, but we should create a brand that ONLY works for this group of people.
We want people to feel empowered to spend less on groceries. We want them to feel like saving $$ at the grocery store is simple and easy; that they don’t have to work at it.
Feel compelled to share the app with others because they are proud of their savings and can’t help but share it.