First and foremost, the type of feelings/emotions we are wanting to elicit from people that view this logo are that of EMPOWERMENT and CREATIVITY. Our software can yield some pretty powerful results if the user can do some non-traditional, out-of-the-box, thinking about how they want to structure and deliver their surveys. Also, our product has the potential to significantly change how industry professionals elicit feedback from their customer base, so we’re definitely looking for a “cutting-edge” look that will have the viewer feeling like they are riding the wave of the future as opposed to living in the past. Our price point is going to be a bit higher than our competitors because we are offering a completely different level value, so we need to be absolutely sure that our logo reflects our “high-end” value proposition.
Some other thoughts and feelings we are trying to convey with our brand as a whole (not just the logo) are: conversation, organic, relationship, affinity and/or kinship, personalization, and convenience.
It is very important that the word “FeedBACC” be presented as you see, with capitalizations intact, as the name is a mashup of an actual word and an acronym, deriving from: “Feeding the Business And Consumer Conversation”. Also, we are interested in seeing a version of the logo with and without the slogan included, as this will be used online, printed materials, and (possibly) merchandise.
The attached color palette is not a requirement, just a guideline to let you know the color scheme we’ve been using to date. The various shades of blue are the bases of the scheme, with the darker being what we like best, but it is by means are requirement for you to use any part of this palette. If you feel like you can better stick to what’s been addressed in this brief but switching up the color scheme to something different then by all means go for it.