We are in the fairtrade cutflowers wholesales market and are currently expanding our product range to vegetables. We are launching a new line of products in blister packs / small plastic bags.
The products will be mixes of ‚ready-to-cook’ vegetables (convenience) like baby carrots, tenderstem brokkoli and fine beans. I added a picture of an example.
We don’t have any restrictions regarding colors and typo.
The most important values that have to transported through the logo design is freshness, taste and health. The consumer should get the feeling that the veggies have just been collected a few hours ago in grandmas garden.
The wording is ‚from Sarah’s Garden’, whereas ‚Sarah’s Garden’ is the trade name and ‚from’ is added.
What we are looking for in this first step is just a logo. In a second open competition, we will be looking for a whole package design.
The logo will later be used for our whole vegetable line, which will include herbs as well, so don't be to specific.
Let me know if you need more information for your creative work!
Have fun with this design, we look forward to what you have to offer.