We are creating a website called bardownbrews.com. This will be a fun light-hearted informational website to help hockey parents or amateur adult players find local breweries to hockey arenas they may be playing at in the US. The term "Bar Down" refers to a shot that hits the bottom of the crossbar and goes directly in to the net for a goal. Our ideal site visitor will be a youth hockey parent who finds themselves traveling most weekends for their son/daughter's youth hockey games/tournaments and would like to get away from the rink to enjoy a locally crafted brew. Our site will help them identify what breweries are conveniently located to an ice rink and help them determine the best option to suit their needs (size, family friendly, food, variety, quality and atmosphere). We'd like a logo that can quickly be identified with hockey and craft beer. As the site takes-off, we'd like to provide apparel and accessories with the logo. We can see parents open to buying and wearing bardownbrews apparel as it would identify them as a hockey parent without saying that. The closest example we can think of is Howies Hockey Tape. They sell a ton of apparel and accessories because kids like wearing it as it identifies them as a hockey player in a fun and slightly cryptic way.
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We don't have a slogan so we believe the words BarDownBrews may need to be in the logo to help identify brand and recognition of the website.
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