It needs to be attractive and iconic. Something that people will remember, or understand.
Feel free to modify our existing logo (see attached) as long as you comply with the following criteria:
No embossed text or graphics.
No 3D styles.
Be sure to spell the words correctly!!!
Don't leave off a "p", or you won't win.
Logo should be printable large or small. It should not have more than 3 colors.
It should not have any photographs or other non professional design elements. It should be well balanced.
It should be usable for a business card or a website, or letterhead, printed small on an envelope, or large on a billboard.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Do not use any stock images or clip art in the logo