Help Building Technology Showcase with a new logo

Building Technology Showcase

The Building Technology Showcase is a “living laboratory” and full-scale demonstration building renovated with leading edge building energy efficiency technologies to demonstrate that these technologies work, to highlight the improved quality of life these technologies can bring and to prove out their cost effectiveness with hard data from their actual deployment and testing. The showcase is a partnership of 5 main stakeholder groups who will all be collaborating to design and deploy the building of the future: building scientists, building technology and materials manufacturers, building contractors & trades, building designers, and building users. All of these partners will be able to use this logo on their materials to represent their inclusion in the visionary project and for their marketing efforts.

Please read this Boston Globe article for an inspirational project overview: http://www.ongo.com/v/938228/-1/C84…ding-green

More information on the objectives of this project and how it works can be found at:: http://cse.fraunhofer.org/5cc/.

The Building Technology Showcase is sub-brand for our “living lab” and physical demonstration building
The parent organization “Fraunhofer” is one of the world’s leading applied R&D labs which is particularly famous for helping industry validate and develop their technology with top science and engineering capabilities.

KEY CONCEPT #1: The main purpose of this showcase is to further the deployment and development of energy efficienct / sustainble building products and solutions by coordinating all the stakeholders who must all contribute to develop optimial / cost effective deployments.

KEY CONCEPT #2: (customer) The showcase is a partnership of the 5 main stakeholders: building scientists, building technology and materials manufacturers, building contractors (the guys who build buildings), building designers, and users who use the buildings. The partners will be able to use this logo on their materials to represent their inclusion in the project and for their marketing efforts.

KEY CONCEPT #3: The materials and systems for the building are donated by manufacturers who do so in order for our Fraunhofer team of building scientists to test/validate them in the building and develop them further technically where appropriate. The people who provide services (like architects and contractors) also donate their time to demonstrate their new concepts in the space and in return get our feedback on the performance of their concepts

Some initial concepts:
- 5 interlocking puzzle pieces or graphic components representing the stakeholders working together. The cross disciplinary collaboration to promote widespread natonal sustainable building deployment is the MAIN story of this building project
- small stylized elements representing each of the stakeholder segments
- green - Our corporate color and also representing "green building" see http://cse.fraunhofer.org/